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The ASA's decision comes as a change. Protesters from around the globe who have signed the petition condemned the bet as ''reprehensible'' and ''shameless behaviour''. Others declared that Paddy Power had gone ''too far this time, too far'' and that the ''death of a woman should not be used as a publicity stunt.
A new disgusting low for the UK''. The petition is addressed to Paddy Power's chief executive Patrick Kennedy and states: ''Please consider the vast surge of public outrage against the terrible decision you have taken to offer bets upon the outcome of the Oscar Pistorius trial. In order to salvage the situation it would be an act of reparation and humanity to donate any profits to relevant women's charities working in the area of domestic violence and abuse.
The ad coincided with the Oscar ceremony in Los Angeles and the first day of Pistorius' trial in South Africa, where he formally pleaded not guilty to four charges including the murder of Miss Steenkamp. Prosecutors allege Pistorius, 27, shot his model and reality TV star girlfriend through the bathroom door at his home on Valentines' Day in Pistorius claims he mistook her for an intruder.
Holly Dustin, director of End Violence Against Women, said of the ad: ''They are making a game out of murder and the brutal killing of a young woman, which is unacceptable. It is recognised as a human rights issue both here in the UK and in South Africa. It is totally unacceptable. They should withdraw the ad. The ASA said the ad should remain out of circulation in all UK media until the investigation has been considered by the ASA Council and its decision is published on the website www. Latest UK.
Share this. Print this story. I think of her screaming in fear and pain. The entire point of the murder trial is to get justice for Steenkamp and her family — it is not meant to be like the season finale of a crime drama series. Paddy Power tried to explain their decision to me. The Pistorius trial is attracting wall to wall media coverage and generating widespread public speculation, our betting is a reflection of this interest in the verdict. Of course there is widespread interest in the trial — it is human nature to be curious about incidents like this.
Paddy Power should not be trying to capitalise on this interest. You have already offended about , people at the time of writing , so much so that they felt they need to officially complain or sign a petition. When so many people are against something so unethical, it is a clear sign that something is wrong. The honourable thing to do would be for Paddy Power to withdraw the bet. No parent should have to lose a child so young, but that's not in our control.
What is in our control is making sure those parents don't have to go on to see a public organisation asking people to make bets on their daughter's death.
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Sign in Email address Password Forgot your password? Pistorius cries as he sits in the dock during his trial on Monday, March Pistorius talks to defense attorney Barry Roux on March Pistorius holds his head while members of his family talk behind him on Tuesday, March Steenkamp's mother, wearing the white collared shirt, looks on while a police officer takes notes in court March Pistorius is hugged by his aunt Lois on March Pistorius takes notes Monday, March 17, as his murder trial enters its third week.
Pistorius covers his head as he listens to forensic evidence Thursday, March Forensic investigator Johannes Vermeulen, left, is questioned during the trial March Pistorius listens to questions during his trial on Wednesday, March A police officer takes part in a court reconstruction March A police forensic expert said Pistorius was on the stumps of his amputated legs when he knocked down a locked toilet door with a cricket bat to reach his shot girlfriend.
That counters the track star's assertion he was wearing his prosthetic legs at the time. Defense attorney Barry Roux countered by suggesting that even with his prosthetic legs on, Pistorius would not be swinging a bat at the same height as an able-bodied person. Pistorius listens to cross-questioning on Monday, March Friends of Steenkamp's family watch Pistorius during his trial on March 7. Pistorius covers his ears on Thursday, March 6, as a witness speaks about the morning Steenkamp was killed.
Pistorius' sister, Aimee, right, speaks with members of Steenkamp's family on March 6. Pistorius sits in court on the third day of his trial Wednesday, March 5. Pistorius appears on the second day of his trial Tuesday, March 4. Members of the media work during a break in proceedings March 4. Pistorius talks with Roux inside the court on March 4. Pistorius speaks with his legal representatives on March 4. Pistorius is escorted out of the court Monday, March 3, after the first day of his murder trial.
People try to get a glimpse of Pistorius as he leaves the court building on March 3. Pistorius is seen shortly after arriving for his trial on March 3. Pistorius walks into the courtroom on March 3. Pistorius takes a drink of water March 3 during his trial. The case has captivated South Africa. June Steenkamp arrives at the court building for the start of the trial. Pistorius' relatives wait inside the courtroom on March 3. People at the court building wait for Pistorius' arrival on March 3.
Oscar Pistorius trial. What will Pistorius face in jail? A stuffy, overcrowded cell. Perhaps two or three men to a single bunk. Lockdown for most of the day. Who is 'Blade Runner' Pistorius? He was the so-called "Fastest Man on No Legs," and his inspiring story captured the imagination of the world at the London Olympics. Who was Reeva Steenkamp? The striking, platinum-haired model was gearing up for her reality television debut.
Pistorius' fate is in her hands. Her name is Thokozile Matilda Masipa, and she is the woman who decided the fate of athlete Oscar Pistorius. Exclusive: Steenkamp's transformation. Previously unseen photographs of Reeva Steenkamp show the South African beauty just months before her tragic death. Exclusive: Last photos of couple. The photos of Oscar Pistorius and girlfriend Reeva Steenkamp appear to show a young couple in love. Photos: Cover girl Steenkamp. A week before her death, South African model Reeva Steenkamp talked about her secure, blissful environment.
Photos: 'Blade Runner' Oscar Pistorius. He was the first amputee to compete at an able-bodied Olympics. Now, he's being accused of murdering his girlfriend. Judge delivers the Pistorius verdicts. Key moments of the trial.
Before and after: 'The Pistorius I knew'. Explore inside Pistorius' apartment.
Public comments by the Ireland-based company suggest its spokesmen are not quite sure what the fuss is about. A marketing man called Paddy Power does it come with the job? In an email from its press office to the Guardian, the company stuck to its decision. Given the rolling coverage of this trial, pretty much everyone will be talking about it and speculating on the verdict. We're therefore expecting some of our customers to want to put their money where their mouth is.
That's OK then, isn't it? Down the pub, people can't get enough of the way Reeva Steenkamp was shot dead by her own partner after locking herself in the toilet. It's all a bit of a laugh, isn't it? Human nature is a funny thing, eh? The nature of celebrity now is that every aspect of their lives is put into the "entertainment" or "sport" categories of life, even accusations of brutality.
And in the story of Pistorius paralympian action man , Steenkamp blonde, beautiful and nearly always stationary in pictures has been forced to play a bit part. There may be nothing entirely new about the bets. The difference now is that online bets use a mass media that targets everyone — those interested in the "sport" or those victimised all over again by it. To put it another way, there probably were men at the forum taking bets on lions or men but their audience were all there watching.
The mangled remains of the victims weren't standing by watching the transaction. Being controversial has never let Paddy Power down before, of course. Transgender people at the races are they stallions or mares? And of course any coverage, even this piece, adds to its notoriety; a sort of catch 22 for anyone concerned that a company should be able to make money from a brutal death.
Hatchet wants the company to donate the profits made from the Pistorius bet to women's charities working to end violence against women. The ASA said it was investigating whether the ad is offensive for trivialising several issues, including the fact it is a murder trial, Ms Steenkamp's death and Pistorius's disability.
The spokesman said that it was also looking at whether, in doing so, it brings the reputation of advertising into disrepute. ASA chairman Lord Smith has taken the unusual step of directing the advertiser to withdraw the ad from circulation pending the outcome of the investigation, which is being fast tracked. Only in exceptional circumstances do the watchdog's procedures under the Advertising Code allow it to take interim action and have ads amended or withdrawn pending investigation.
The national advertising campaign featured the words: ''It's Oscar Time. Money Back If He Walks. We will refund all losing bets on the Oscar Pistorius trial if he is found not guilty. The ASA's decision comes as a change.
Protesters from around the globe who have signed the petition condemned the bet as ''reprehensible'' and ''shameless behaviour''. Others declared that Paddy Power had gone ''too far this time, too far'' and that the ''death of a woman should not be used as a publicity stunt.
A new disgusting low for the UK''. The petition is addressed to Paddy Power's chief executive Patrick Kennedy and states: ''Please consider the vast surge of public outrage against the terrible decision you have taken to offer bets upon the outcome of the Oscar Pistorius trial. In order to salvage the situation it would be an act of reparation and humanity to donate any profits to relevant women's charities working in the area of domestic violence and abuse.
The ad coincided with the Oscar ceremony in Los Angeles and the first day of Pistorius' trial in South Africa, where he formally pleaded not guilty to four charges including the murder of Miss Steenkamp. Prosecutors allege Pistorius, 27, shot his model and reality TV star girlfriend through the bathroom door at his home on Valentines' Day in Pistorius claims he mistook her for an intruder.
Holly Dustin, director of End Violence Against Women, said of the ad: ''They are making a game out of murder and the brutal killing of a young woman, which is unacceptable.