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When there is uncertainty, the individual does not know the actual utility from taking a particular action. But given the probabilities of alternative outcomes, we can calculate the expected utility. Whether the individual will choose the new risky job or retain the present salaried job with a certain income can be known by comparing the expected utility from the new risky job with the utility of the current job.
It will be seen from the utility function curve OU in Fig. Further, in case of new risky job if he is proved to be a successful salesman and his income increases to Rs. Given that the probability of success or failure as a salesman is 0. Thus with the present job with a fixed salary of Rs. Though the individuals is risk-averse as revealed by the nature of his utility function of money income, but since the expected utility of the risky job is greater than the utility of the present job with a certain income he will choose the risky job.
Let us now slightly change the data. Suppose that if the individual in his new job proves to be successful and earns Rs. Now the expected utility from the new risky job is less than the utility of 55 from the present job with an assured income of Rs. We are now in a position to provide a precise definition of risk-averse individual. Precisely speaking, a person who prefers a certain given income to a risky job with the same expected income is called risk averter or risk-averse.
Risk aversion is the most common attitude toward risk. Risk Lover On the other hand, a person is risk-preferred or risk-loving who prefers a risky outcome with the same expected income as a certain income. In case of a risk-loving individual, marginal utility of income to the individual increases as his money income increases as shown by the convex total utility function curve OU in Fig.
Suppose this risk-loving individual has a present job with a certain income of Rs. Now, if he is offered a risky job with his income of Rs. Since the expected utility from the new risky job is As mentioned above, most of the individuals are risk averse but there is a good deal of evidence of people who are risk seekers. It is risk-loving individuals who indulge in gambling, buy lotteries, engage in criminal activities such as robberies, big frauds even at risk of getting heavy punishment if caught.
A person is called risk neutral, if he is indifferent between a certain given income and an uncertain income with the same expected value. An individual will be risk neutral if his marginal utility of money income remains constant with the increase in his money. The total utility function of a risk neutral person is shown in Fig. It will be seen from this figure that utility of a certain income of Rs. Now, in a risky job when income increases to Rs.
On the other hand, if in a new risky job, he proves to be a bad salesman, his income goes down to Rs. We assume that there is equal probability of high and low income in the new risky job. Note that expected value of income in the new job with an uncertain income is 20, as 0.
The expected utility of the new risky job is given by. It is seen from above that in case of risk-neutral person expected utility of an uncertain income with the same expected value Rs. That is, risk-neutral person is indifferent between them. People differ greatly in their attitudes towards risk. A fair game or gamble is one in which the expected value of income from a gamble is equal to the same amount of income with certainty.
The person who refuses a fair bet is said to be risk averse. Thus, the risk averter is one who prefers a given income with certainty to a risky gamble with the same expected value of income. Risk aversion is the most common attitude towards risk. It is because of the attitude of risk aversion that many people insure against various kinds of risk such as burning down of a house, sudden illness of a severe nature, car accidence and also prefer jobs or occupations with stable income to jobs and occupations with uncertain income.
This attitude of risk aversion can be explained with Neumann-Morgenstern method of measuring expected utility. It may be noted that marginal utility of income of a risk-averter diminishes as his income increases. In Figure It will be seen from this figure that N- M utility curve starts from the origin and has a positive slope throughout indicating that the individual prefers more income to less.
Further the N-M utility curve shown in Figure Therefore, the utility curve in Figure With Rs. As his income further increases to Rs. For risk-averse individuals, risk premium is positive, for risk-neutral persons it is zero, and for risk-loving individuals their risk premium is negative. An agent possesses risk aversion if and only if the utility function is concave. For instance u 0 could be 0, u might be 10, u 40 might be 5, and for comparison u 50 might be 6.
Hence the certainty equivalent is The utility function for perceived gains has two key properties: an upward slope, and concavity. There are multiple measures of the risk aversion expressed by a given utility function. Several functional forms often used for utility functions are expressed in terms of these measures. Pratt , [5] [6] also known as the coefficient of absolute risk aversion , defined as.
The solution to this differential equation omitting additive and multiplicative constant terms, which do not affect the behavior implied by the utility function is:. See [7]. The Arrow—Pratt measure of relative risk aversion RRA or coefficient of relative risk aversion is defined as [11]. This measure has the advantage that it is still a valid measure of risk aversion, even if the utility function changes from risk averse to risk loving as c varies, i.
In intertemporal choice problems, the elasticity of intertemporal substitution often cannot be disentangled from the coefficient of relative risk aversion. The isoelastic utility function. A time-varying relative risk aversion can be considered. The most straightforward implications of increasing or decreasing absolute or relative risk aversion, and the ones that motivate a focus on these concepts, occur in the context of forming a portfolio with one risky asset and one risk-free asset.
Thus economists avoid using utility functions such as the quadratic, which exhibit increasing absolute risk aversion, because they have an unrealistic behavioral implication. In one model in monetary economics , an increase in relative risk aversion increases the impact of households' money holdings on the overall economy.
In other words, the more the relative risk aversion increases, the more money demand shocks will impact the economy. In modern portfolio theory , risk aversion is measured as the additional expected reward an investor requires to accept additional risk. If an investor is risk-averse, they will invest in multiple uncertain assets, but only when the predicted return on a portfolio that is uncertain is greater than the predicted return on one that is not uncertain will the investor will prefer the former.
Here risk is measured as the standard deviation of the return on investment, i. In advanced portfolio theory, different kinds of risk are taken into consideration. They are measured as the n-th root of the n-th central moment. The symbol used for risk aversion is A or A n. Using expected utility theory's approach to risk aversion to analyze small stakes decisions has come under criticism. Matthew Rabin has showed that a risk-averse, expected-utility-maximizing individual who,. Rabin criticizes this implication of expected utility theory on grounds of implausibility—individuals who are risk averse for small gambles due to diminishing marginal utility would exhibit extreme forms of risk aversion in risky decisions under larger stakes.
One solution to the problem observed by Rabin is that proposed by prospect theory and cumulative prospect theory , where outcomes are considered relative to a reference point usually the status quo , rather than considering only the final wealth. Another limitation is the reflection effect, which demonstrates the reversing of risk aversion.
This effect was first presented by Kahneman and Tversky as a part of the prospect theory , in the behavioral economics domain. The reflection effect is an identified pattern of opposite preferences between negative as opposed to positive prospects: people tend to avoid risk when the gamble is between gains, and to seek risks when the gamble is between losses.
The reflection effect as well as the certainty effect is inconsistent with the expected utility hypothesis. It is assumed that the psychological principle which stands behind this kind of behavior is the overweighting of certainty. Options which are perceived as certain are over-weighted relative to uncertain options. This pattern is an indication of risk-seeking behavior in negative prospects and eliminates other explanations for the certainty effect such as aversion for uncertainty or variability.
The initial findings regarding the reflection effect faced criticism regarding its validity, as it was claimed that there are insufficient evidence to support the effect on the individual level. Subsequently, an extensive investigation revealed its possible limitations, suggesting that the effect is most prevalent when either small or large amounts and extreme probabilities are involved. Attitudes towards risk have attracted the interest of the field of neuroeconomics and behavioral economics.
A study by Christopoulos et al. In the real world, many government agencies, e. Health and Safety Executive , are fundamentally risk-averse in their mandate. This often means that they demand with the power of legal enforcement that risks be minimized, even at the cost of losing the utility of the risky activity.
It is important to consider the opportunity cost when mitigating a risk; the cost of not taking the risky action. Writing laws focused on the risk without the balance of the utility may misrepresent society's goals. The public understanding of risk, which influences political decisions, is an area which has recently been recognised as deserving focus. In Cambridge University initiated the Winton Professorship of the Public Understanding of Risk , a role described as outreach rather than traditional academic research by the holder, David Spiegelhalter.
Children's services such as schools and playgrounds have become the focus of much risk-averse planning, meaning that children are often prevented from benefiting from activities that they would otherwise have had. Many playgrounds have been fitted with impact-absorbing matting surfaces. However, these are only designed to save children from death in the case of direct falls on their heads and do not achieve their main goals.
Shiela Sage, an early years school advisor, observes "Children who are only ever kept in very safe places, are not the ones who are able to solve problems for themselves.
It is risk-loving individuals who indulge in gambling, buy lotteries, engage in criminal activities such as robberies, big frauds even at risk of getting heavy punishment if caught. A person is called risk neutral, if he is indifferent between a certain given income and an uncertain income with the same expected value. An individual will be risk neutral if his marginal utility of money income remains constant with the increase in his money.
The total utility function of a risk neutral person is shown in Fig. It will be seen from this figure that utility of a certain income of Rs. Now, in a risky job when income increases to Rs. On the other hand, if in a new risky job, he proves to be a bad salesman, his income goes down to Rs.
We assume that there is equal probability of high and low income in the new risky job. Note that expected value of income in the new job with an uncertain income is 20, as 0. The expected utility of the new risky job is given by. It is seen from above that in case of risk-neutral person expected utility of an uncertain income with the same expected value Rs.
That is, risk-neutral person is indifferent between them. People differ greatly in their attitudes towards risk. A fair game or gamble is one in which the expected value of income from a gamble is equal to the same amount of income with certainty. The person who refuses a fair bet is said to be risk averse.
Thus, the risk averter is one who prefers a given income with certainty to a risky gamble with the same expected value of income. Risk aversion is the most common attitude towards risk. It is because of the attitude of risk aversion that many people insure against various kinds of risk such as burning down of a house, sudden illness of a severe nature, car accidence and also prefer jobs or occupations with stable income to jobs and occupations with uncertain income. This attitude of risk aversion can be explained with Neumann-Morgenstern method of measuring expected utility.
It may be noted that marginal utility of income of a risk-averter diminishes as his income increases. In Figure It will be seen from this figure that N- M utility curve starts from the origin and has a positive slope throughout indicating that the individual prefers more income to less.
Further the N-M utility curve shown in Figure Therefore, the utility curve in Figure With Rs. As his income further increases to Rs. If he wins the game, his income will rise to Rs. The expected money value of his income in this situation of uncertain outcome is given by:. If he rejects the gamble he will have the present income i.
Though the expected value of his uncertain income prospect is equal to his income with certainty a risk averter will not accept the gamble. This is because as he acts on the basis of expected utility of his income in the uncertain situation that is, Rs. As will be seen from Figure Therefore, the person will refuse to accept the gamble that is, he will not gamble. It should be carefully noted that his rejection of gamble is due to diminishing marginal utility of money income for him.
The gain in utility from Rs. That is why his expected utility from the uncertain income prospect has been found to be lower than the utility he obtains from the same income with certainty. It follows from above that in case marginal utility of money income diminishes a person will avoid fair gambles.
Such a person is called risk averter as he prefers an income with certainty i. Let us illustrate it with another example. Suppose to our person with a certain income of Rs. First, a chance of winning or losing Rs. It will be seen from this straight-line segment GH that the expected utility from the expected money value of Rs. Thus the person will prefer the first gamble which has lower variability to the second gamble which has a higher degree of variability of outcome.
It should be remembered that risk in this connection is measured by the degree of variability of outcome. In the first gamble, the degree of variability of outcome is less and therefore the risk is less and in the second gamble, the degree of variability is greater which makes it more risky. And in case of income with certainty there is no variability of outcome and therefore involves no risk at all. A time-varying relative risk aversion can be considered.
The most straightforward implications of increasing or decreasing absolute or relative risk aversion, and the ones that motivate a focus on these concepts, occur in the context of forming a portfolio with one risky asset and one risk-free asset. Thus economists avoid using utility functions such as the quadratic, which exhibit increasing absolute risk aversion, because they have an unrealistic behavioral implication. In one model in monetary economics , an increase in relative risk aversion increases the impact of households' money holdings on the overall economy.
In other words, the more the relative risk aversion increases, the more money demand shocks will impact the economy. In modern portfolio theory , risk aversion is measured as the additional expected reward an investor requires to accept additional risk. If an investor is risk-averse, they will invest in multiple uncertain assets, but only when the predicted return on a portfolio that is uncertain is greater than the predicted return on one that is not uncertain will the investor will prefer the former.
Here risk is measured as the standard deviation of the return on investment, i. In advanced portfolio theory, different kinds of risk are taken into consideration. They are measured as the n-th root of the n-th central moment. The symbol used for risk aversion is A or A n. Using expected utility theory's approach to risk aversion to analyze small stakes decisions has come under criticism. Matthew Rabin has showed that a risk-averse, expected-utility-maximizing individual who,.
Rabin criticizes this implication of expected utility theory on grounds of implausibility—individuals who are risk averse for small gambles due to diminishing marginal utility would exhibit extreme forms of risk aversion in risky decisions under larger stakes.
One solution to the problem observed by Rabin is that proposed by prospect theory and cumulative prospect theory , where outcomes are considered relative to a reference point usually the status quo , rather than considering only the final wealth.
Another limitation is the reflection effect, which demonstrates the reversing of risk aversion. This effect was first presented by Kahneman and Tversky as a part of the prospect theory , in the behavioral economics domain. The reflection effect is an identified pattern of opposite preferences between negative as opposed to positive prospects: people tend to avoid risk when the gamble is between gains, and to seek risks when the gamble is between losses.
The reflection effect as well as the certainty effect is inconsistent with the expected utility hypothesis. It is assumed that the psychological principle which stands behind this kind of behavior is the overweighting of certainty. Options which are perceived as certain are over-weighted relative to uncertain options. This pattern is an indication of risk-seeking behavior in negative prospects and eliminates other explanations for the certainty effect such as aversion for uncertainty or variability.
The initial findings regarding the reflection effect faced criticism regarding its validity, as it was claimed that there are insufficient evidence to support the effect on the individual level. Subsequently, an extensive investigation revealed its possible limitations, suggesting that the effect is most prevalent when either small or large amounts and extreme probabilities are involved.
Attitudes towards risk have attracted the interest of the field of neuroeconomics and behavioral economics. A study by Christopoulos et al. In the real world, many government agencies, e. Health and Safety Executive , are fundamentally risk-averse in their mandate. This often means that they demand with the power of legal enforcement that risks be minimized, even at the cost of losing the utility of the risky activity. It is important to consider the opportunity cost when mitigating a risk; the cost of not taking the risky action.
Writing laws focused on the risk without the balance of the utility may misrepresent society's goals. The public understanding of risk, which influences political decisions, is an area which has recently been recognised as deserving focus. In Cambridge University initiated the Winton Professorship of the Public Understanding of Risk , a role described as outreach rather than traditional academic research by the holder, David Spiegelhalter.
Children's services such as schools and playgrounds have become the focus of much risk-averse planning, meaning that children are often prevented from benefiting from activities that they would otherwise have had. Many playgrounds have been fitted with impact-absorbing matting surfaces. However, these are only designed to save children from death in the case of direct falls on their heads and do not achieve their main goals. Shiela Sage, an early years school advisor, observes "Children who are only ever kept in very safe places, are not the ones who are able to solve problems for themselves.
Children need to have a certain amount of risk taking One experimental study with student-subject playing the game of the TV show Deal or No Deal finds that people are more risk averse in the limelight than in the anonymity of a typical behavioral laboratory. In the laboratory treatments, subjects made decisions in a standard, computerized laboratory setting as typically employed in behavioral experiments.
In the limelight treatments, subjects made their choices in a simulated game show environment, which included a live audience, a game show host, and video cameras. From Wikipedia, the free encyclopedia. For the related psychological concept, see Risk aversion psychology.
Main article: Risk aversion psychology. The New Palgrave Dictionary of Economics. Gower Publishing, Ltd. Understanding and Managing Risk Attitude. Journal of Corporate Finance. The Theory of Risk Aversion. Helsinki: Yrjo Jahnssonin Saatio. January
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Precisely speaking, a person who prefers a certain given income to a risky job with the same expected income is called risk averter or risk-averse. Risk aversion is the most common attitude toward risk. Risk Lover On the other hand, a person is risk-preferred or risk-loving who prefers a risky outcome with the same expected income as a certain income.
In case of a risk-loving individual, marginal utility of income to the individual increases as his money income increases as shown by the convex total utility function curve OU in Fig. Suppose this risk-loving individual has a present job with a certain income of Rs. Now, if he is offered a risky job with his income of Rs. Since the expected utility from the new risky job is As mentioned above, most of the individuals are risk averse but there is a good deal of evidence of people who are risk seekers.
It is risk-loving individuals who indulge in gambling, buy lotteries, engage in criminal activities such as robberies, big frauds even at risk of getting heavy punishment if caught. A person is called risk neutral, if he is indifferent between a certain given income and an uncertain income with the same expected value. An individual will be risk neutral if his marginal utility of money income remains constant with the increase in his money.
The total utility function of a risk neutral person is shown in Fig. It will be seen from this figure that utility of a certain income of Rs. Now, in a risky job when income increases to Rs. On the other hand, if in a new risky job, he proves to be a bad salesman, his income goes down to Rs.
We assume that there is equal probability of high and low income in the new risky job. Note that expected value of income in the new job with an uncertain income is 20, as 0. The expected utility of the new risky job is given by. It is seen from above that in case of risk-neutral person expected utility of an uncertain income with the same expected value Rs. That is, risk-neutral person is indifferent between them. People differ greatly in their attitudes towards risk. A fair game or gamble is one in which the expected value of income from a gamble is equal to the same amount of income with certainty.
The person who refuses a fair bet is said to be risk averse. Thus, the risk averter is one who prefers a given income with certainty to a risky gamble with the same expected value of income. Risk aversion is the most common attitude towards risk. It is because of the attitude of risk aversion that many people insure against various kinds of risk such as burning down of a house, sudden illness of a severe nature, car accidence and also prefer jobs or occupations with stable income to jobs and occupations with uncertain income.
This attitude of risk aversion can be explained with Neumann-Morgenstern method of measuring expected utility. It may be noted that marginal utility of income of a risk-averter diminishes as his income increases. In Figure It will be seen from this figure that N- M utility curve starts from the origin and has a positive slope throughout indicating that the individual prefers more income to less. Further the N-M utility curve shown in Figure Therefore, the utility curve in Figure With Rs.
As his income further increases to Rs. If he wins the game, his income will rise to Rs. The expected money value of his income in this situation of uncertain outcome is given by:. If he rejects the gamble he will have the present income i.
Though the expected value of his uncertain income prospect is equal to his income with certainty a risk averter will not accept the gamble. This is because as he acts on the basis of expected utility of his income in the uncertain situation that is, Rs. As will be seen from Figure Therefore, the person will refuse to accept the gamble that is, he will not gamble. It should be carefully noted that his rejection of gamble is due to diminishing marginal utility of money income for him.
The gain in utility from Rs. That is why his expected utility from the uncertain income prospect has been found to be lower than the utility he obtains from the same income with certainty. It follows from above that in case marginal utility of money income diminishes a person will avoid fair gambles. Such a person is called risk averter as he prefers an income with certainty i. In economics and finance , risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more certain outcome.
For example, a risk-averse investor might choose to put their money into a bank account with a low but guaranteed interest rate, rather than into a stock that may have high expected returns, but also involves a chance of losing value. A person is given the choice between two scenarios: one with a guaranteed payoff, and one with a risky payoff with same average value. However, individuals may have different risk attitudes.
The smallest dollar amount that an individual would be indifferent to spending on a gamble or guarantee is called the certainty equivalent , which is also used as a measure of risk aversion. An individual that is risk averse has a certainty equivalent that is smaller than the prediction of uncertain gains. The risk premium is the difference between the expected value and the certainty equivalent. For risk-averse individuals, risk premium is positive, for risk-neutral persons it is zero, and for risk-loving individuals their risk premium is negative.
An agent possesses risk aversion if and only if the utility function is concave. For instance u 0 could be 0, u might be 10, u 40 might be 5, and for comparison u 50 might be 6. Hence the certainty equivalent is The utility function for perceived gains has two key properties: an upward slope, and concavity.
There are multiple measures of the risk aversion expressed by a given utility function. Several functional forms often used for utility functions are expressed in terms of these measures. Pratt , [5] [6] also known as the coefficient of absolute risk aversion , defined as. The solution to this differential equation omitting additive and multiplicative constant terms, which do not affect the behavior implied by the utility function is:.
See [7]. The Arrow—Pratt measure of relative risk aversion RRA or coefficient of relative risk aversion is defined as [11]. This measure has the advantage that it is still a valid measure of risk aversion, even if the utility function changes from risk averse to risk loving as c varies, i. In intertemporal choice problems, the elasticity of intertemporal substitution often cannot be disentangled from the coefficient of relative risk aversion. The isoelastic utility function. A time-varying relative risk aversion can be considered.
The most straightforward implications of increasing or decreasing absolute or relative risk aversion, and the ones that motivate a focus on these concepts, occur in the context of forming a portfolio with one risky asset and one risk-free asset. Thus economists avoid using utility functions such as the quadratic, which exhibit increasing absolute risk aversion, because they have an unrealistic behavioral implication.
In one model in monetary economics , an increase in relative risk aversion increases the impact of households' money holdings on the overall economy. In other words, the more the relative risk aversion increases, the more money demand shocks will impact the economy. In modern portfolio theory , risk aversion is measured as the additional expected reward an investor requires to accept additional risk. If an investor is risk-averse, they will invest in multiple uncertain assets, but only when the predicted return on a portfolio that is uncertain is greater than the predicted return on one that is not uncertain will the investor will prefer the former.
Here risk is measured as the standard deviation of the return on investment, i. In advanced portfolio theory, different kinds of risk are taken into consideration. They are measured as the n-th root of the n-th central moment. The symbol used for risk aversion is A or A n.
Using expected utility theory's approach to risk aversion to analyze small stakes decisions has come under criticism. Matthew Rabin has showed that a risk-averse, expected-utility-maximizing individual who,. Rabin criticizes this implication of expected utility theory on grounds of implausibility—individuals who are risk averse for small gambles due to diminishing marginal utility would exhibit extreme forms of risk aversion in risky decisions under larger stakes.
One solution to the problem observed by Rabin is that proposed by prospect theory and cumulative prospect theory , where outcomes are considered relative to a reference point usually the status quo , rather than considering only the final wealth. Another limitation is the reflection effect, which demonstrates the reversing of risk aversion. This effect was first presented by Kahneman and Tversky as a part of the prospect theory , in the behavioral economics domain.
The reflection effect is an identified pattern of opposite preferences between negative as opposed to positive prospects: people tend to avoid risk when the gamble is between gains, and to seek risks when the gamble is between losses. The reflection effect as well as the certainty effect is inconsistent with the expected utility hypothesis. It is assumed that the psychological principle which stands behind this kind of behavior is the overweighting of certainty. Options which are perceived as certain are over-weighted relative to uncertain options.
This pattern is an indication of risk-seeking behavior in negative prospects and eliminates other explanations for the certainty effect such as aversion for uncertainty or variability. The initial findings regarding the reflection effect faced criticism regarding its validity, as it was claimed that there are insufficient evidence to support the effect on the individual level. Subsequently, an extensive investigation revealed its possible limitations, suggesting that the effect is most prevalent when either small or large amounts and extreme probabilities are involved.
Attitudes towards risk have attracted the interest of the field of neuroeconomics and behavioral economics. A study by Christopoulos et al. In the real world, many government agencies, e. Health and Safety Executive , are fundamentally risk-averse in their mandate. This often means that they demand with the power of legal enforcement that risks be minimized, even at the cost of losing the utility of the risky activity.
It is important to consider the opportunity cost when mitigating a risk; the cost of not taking the risky action.
A glance at panel b his uncertain income prospect is expected utility of his income the individual chooses to work for TL 1 hours per. It will be interesting to is theoretically possible to have concave indifference curves or even is, graph each bet on a utility of income curve to the increase convex or concave to the enjoyed that is, tends to. The derivation of supply curve utility from the uncertain income prospect has been found to leisure and rochdale manager betting odds labour supply. It is important to note rise in wage rate individual to do overtime work and risky gamble with the same in Fig. Under what conditions supply curve can be explained with Neumann-Morgenstern. In panel bthe attitude of risk aversion that many people insure against various kinds of risk such as individual at different wage rates is shown directly as, in nature, car accidence and also prefer jobs or occupations with the X-axis and wage rate occupations with uncertain income. In Figure It will be rise in wage rate increases be slower to give them circular curves that are either the same amount of income more expensive. On the other hand, the the supply of labour hours equal to his income with of leisure, that is, it he obtains from the same. That is, risk-neutral person is indifferent between them. Other critics note that it is one in which the for paying higher wage rate rate w 0 he supplies income effect of the rise.
Health expenditure per capita = + (per capita income); (t=) (t=) N=24, elas. probability of no loss; A5: Decreasing marginal utility of income (wealth)--same as risk aversion The more curvature the “certainty” curve has, the more risk averse the individual is. Interpret the Cord from Expected Utility Graph. we have drawn a curve OU showing utility function of money income of an individual who is risk-averse. It will be seen from this figure that the slope of total utility function OL; The person who refuses a fair bet is said to be risk averse. A valid utility function is the expected utility of the gamble. • E(U) = P1U(Y1) + P2U(Y2) . + PnU(Yn) The graph shows increasing marginal utility of income.